Unsure where to begin with digital or need a fresh set of eyes on your digital strategy? Adapt will work with you to develop a digital strategy that aligns with your business objectives and is focused on driving tangible results. By understanding your customer’s needs and pain points, competition, and business goals, we will map out an fully integrated plan that will improve what you are currently doing with measurable KPIs that connect to your bottom line.
Our team has conducted a countless number of audits. So many businesses are either wasting $$ or leaving $$ on the table by not using more up to date digital tactics. Brands of various sizes face unique challenges that our team is built to address. Each assessment begins with a review of your accounts by leading analysts. Our priority is to help you uncover the gaps and opportunities that your site, analytics, and campaigns could be limiting you from driving more sales and leads online. We will also assess your competition’s digital tactics to help you identify where you sit among the digital marketplace. From each audit we will provide recommendations to advance your digital strategy.
We believe that understanding your core customer is just as critical as understanding how to apply Google’s algorithm updates to your SEO plan. By putting your customer at the forefront of your SEO strategy, you will be ranking for keywords that connect your business with people that are actually qualified to buy your product/service. Ranking #1 isn’t always the best tactic or worthwhile investment. Our main goal is for you to drive more qualified leads to your site and drive an ROI on your SEO investment.
Paid Digital Advertising – PPC
The majority of PPC campaigns we’ve taken over waste an incredible amount of $$ on tactics that don’t convert. There are too many PPC vendors out there that say the know what they are doing, but don’t. If any ad channel or campaign isn’t driving returns for your business, we won’t waste your money or time on it and shift our efforts to tactics that will. Our weekly campaign optimizations are always tied towards revenue or goals that will actually influence your bottom line – so you will know exactly how well your paid advertising campaigns are performing.
Social Media Advertising
Understanding how to attain an ROI out of social media is a challenge most organizations battle. It all starts by understanding the different types of customers you have, where they spend their time, and what content resonates with them. From that point we work with you to determine the right social channels you should focus on along with advising on the right paid social products that will connect your business with the right kind of customers you are looking for. By segmenting your customer groups, with hyper targeted ads and landing pages, and the right paid social media products, Adapt will show you just how powerful social can be for your business.
Turn your analytics into a business tool that informs you about the state of how well your traffic is converting through your site. Too often we come across analytics accounts that aren’t set up properly or even tracking tangible site goals. Understanding your website’s consumer paths, pages with high exit rates, conversion rates, and channels that drive conversions is critical to your success online. Work with Adapt to ensure that your analytics is properly set up and performing the way it should be.