Our goal is to keep you ahead of the game, and drive leads that influence your bottom line. We continually adapt throughout the lifecycle of your campaigns in order to keep you out on top of your competition.
Each relationship begins with an analysis of your business goals, sales and marketing strategy, competition, and current digital state. This investigation is critical in order to uncover the gaps and opportunities for your business to achieve growth online.
At this stage in the game, Adapt will map out a digital strategy focused on generating results that influence your bottom line and separate you from your competition. Performance goals will be discussed and identified prior to the execution of any strategy in order to set realistic expectations.
The key to any digital success is having a strong foundation. Any campaign is only as good as a website’s ability to convert incoming traffic. Adapt will work with your team to optimize and improve your site experience, conversion paths, and SEO presence. Proper campaign tracking and analytics set up is also imperative to the process. Additionally, a methodical campaign structure and targeting strategy is incredibly critical to campaign performance and will be reviewed in detail with you prior to launch.
Now the fun begins! Each week your campaigns will be monitored and optimized towards driving more conversions. Results from each digital channel, tactic, target group, and ad test will be dissected and inspected to further evolve campaign performance to drive more leads/sales.
Adapt ties all campaign performance to results. Conversion data is consistently analyzed from month over month, and year over year to measure campaign success. A monthly report will be reviewed with you to ensure campaigns are solid driving returns. Areas for improvement will be outlined along with recommendations on new tactics to keep you ahead of the game.
Throughout the lifecycle of your campaigns, we consistently adapt to spend your budget more efficiently and grow your leads steadily. Continuous testing, refinement, and trialing new strategies are the key ingredients to driving your business online.